(AP Image/Joan Monfort, File)
MADRID (AP) — EA Sports activities will grow to be the title sponsor of the Spanish league starting in 2023-24, a resource shut to the settlement informed The Linked Press on Tuesday.
The videogaming company will switch Spain-centered bank Santander, which is moving into its last year as the principal sponsor of the 2nd-richest European domestic league.
The league and EA Sporting activities signed a multi-12 months agreement, in accordance to the supply, who just cannot be named due to the fact the human being is not approved to officially communicate about the offer.
Other specifics on the arrangement ended up not right away out there. The league has not still introduced the offer. The Spanish athletics each day Marca mentioned EA Sports will fork out 30 million euros ($30.7 million) a period to the Spanish league.
It will be the to start with time that the league, which carries on its push to increase its international attain and get closer to the English Premier League, will have an international title sponsor.
It announced a couple of weeks back that it was ending its partnership with Santander, which changed fellow Spanish financial institution BBVA in 2016.
The settlement with the league arrives right after EA Sporting activities introduced in May well that it was ending its marriage with FIFA and changed the identify of its most effective-selling soccer video activity to EA Athletics FC.
The Spanish league commences on Aug. 12.
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