Fiesta Bowl announces new title sponsor ahead of hosting a Playoff semifinal this season

The Fiesta Bowl will be a best tier bowl this year due to the fact it will be a School Football Playoff semifinal.

But with that elevated visibility will come a new title sponsor in Vrbo, as the New Year’s 6 bowl will kick off on Saturday, Dec. 31 with 2 of the nation’s 4 best-position groups battling for a spot in the CFP National Championship.

In a launch by the Fiesta Bowl, it shared that the two companies have a abundant historical past for their innovation and for bringing people today alongside one another to make reminiscences that very last a life time. Acknowledged as a “Bowl of Firsts,” the Fiesta Bowl was the first to protected a title sponsor back in 1986 and Vrbo created the to start with on the internet platform for travelers to reserve personal whole households, beach front properties, cabins and condos for their loved ones vacations.

“There’s practically nothing like shelling out an wonderful weekend away with relatives or aged higher education close friends in a Vrbo and having the total area to yourselves,” mentioned Jon Gieselman, President of Expedia Brands. “Partnering with the Fiesta Bowl is a ideal fit for Vrbo for the reason that Arizona is a person of our most preferred holiday destinations. We appear forward to looking at fans from all more than the U.S. love currently being collectively in some of the very best holiday households in the nation.”

This year will be the 52nd yearly activity in bowl heritage, and the 3rd CFP Semifinal at the Fiesta Bowl, following Clemson defeated Ohio Condition in 2019 and 2016.