December 2, 2022

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Can you feel Business?

How We Helped a Management Consulting Firm Build Thought Leadership

This write-up was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a administration consulting company, delivers direction to enable digital, imaginative, and experiential advertising and marketing organizations scale their effectiveness and realize growth. On a quest to cement himself as a thought chief in the place, MEADE founder and CEO Jeff Meade started out working with Impact & Co.

To boost brand awareness and advance his thought management, Influence & Co. worked along with Jeff to develop and execute an efficient content material internet marketing tactic.

Following we applied a information strategy, which include research-optimized guest-contributed material, MEADE was equipped to see some impressive final results.

Jeff labored with Influence & Co. for two years, and through that time, we revealed 14 guest posts in 10 major publications in his sector. His articles or blog posts have amassed tens of hundreds of shares across Fb, Twitter, and Pinterest, and his information has a social get to of additional than 6 million.

Just in the earlier 12 months, we’ve observed these exciting wins:

• Jeff’s guest posts have been released in the likes of Entrepreneur, Harvard Enterprise Assessment Ascend, and Advert Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Company Review Ascend report has generated much more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A guest write-up revealed in Entrepreneur has garnered additional than 6,600 shares, and sales opportunities often point out this post when speaking with MEADE.

Entrepreneur article has generated more than 6,600 social shares• General, the content we have designed with each other:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To study much more about how we’ve helped providers access their targets with content marketing, look at out extra of our circumstance studies underneath!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.