The Nigerian soccer league has a new sponsor, an formal has mentioned.
This was dicslosed by Shehu Dikko, the chairman of the League Administration Company (LMC).
The information broke on Friday on Twitter that the LMC is to unveil Bitnob, a Nigeria startup, as the new elite sponsor of the Nigeria Experienced Football League (NPFL).
In a Twitter article on Saturday, Dikko, a second vice-chairman of the Nigeria Soccer Federation (NFF), retweeted an official release from the NPFL.
It reads, “Nigeria Professional Football League (NPFL) and Bitnob Technologies Inc have firmed up a multi-12 months sponsorship arrangement.
“The League Management Firm (LMC) and Bitnob Technologies Inc, a foremost fiscal technologies enterprise have achieved an comprehending for the sponsorship of the Nigeria Specialist Football League (NPFL).
“Shehu Dikko, Chairman of the LMC explained the two functions will meet up with on Tuesday, Could 17, 2022, in Lagos to formally unveil the partnership and make general public essential details of the connection.
“He said negotiation for the partnership was painstaking to make sure that Bitnob and the NPFL will have a mutually helpful alliance to job the Fintech brand by means of the domestic league, as very well as increase and guidance the strategic development of the NPFL.
“Bitnob, a business that presents payments alternatives and other money expert services for folks and organizations will be partnering the league as an Elite Sponsor in the Monetary Technology classification.”
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Dikko experienced defined in April 2020 the sponsorship model the NPFL hoped to set in spot. He said, “since the close of the 2015 year, the LMC resolved to fall the title sponsorship module in favour of the multi-sponsorship model which is the elite sponsors based on sector categorisation.
”The concept implies that if you indicator a title sponsor and pay N750m each year. That rather, implies the revenue for the league stops at that. But if you now go for elite sponsors, like owning it’s possible eight providers, primarily based on the market and earn an common of N300 million from each, you can now elevate like N2.4 billion every year.
“And all the brands will operate and boost the NPFL model. So the elite sponsor design has extra positive aspects each monetarily and model-intelligent and we adopted it in December 2015,” he stated.
The LMC experienced unveiled bet9ja past September as an “Official Supporter/Sponsor of the NPFL” and Hero Lager Beer as a sponsor for clubs in the jap component of the region.
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